E-commerce launch checklist for small businesses
An online store is more than a catalog theme. Payments, shipping, integrations and checkout tests before you open sales.
Launching an online store is a process: product, logistics, payments, legal and marketing. A theme alone will not carry sales.
At Aspika we focus on tested checkout and integrations that fit daily operations.
Phase 1: Business decisions
Assortment and stock. Prices, VAT, promotions. Shipping options.
Terms, returns policy, GDPR for accounts and newsletter.
Phase 2: Catalog and content
Photos, descriptions, categories. Filters for larger catalogs.
Product pages for SEO with unique copy.
Phase 3: Payments and integrations
Payment gateway, invoices, email notifications. Warehouse or ERP if needed.
End-to-end test orders before public launch.
Phase 4: Pre-launch tests
Mobile cart. Discount codes. Failed payment. Edge cases.
Listing and product page performance.
Phase 5: After launch
Analytics: purchase, abandoned cart, traffic sources. Plan iterations on copy and delivery.
Need a partner? Contact Aspika.
Frequently asked questions
- Where do I start with a store?
- With your sales model: products, delivery, payments and returns. Then catalog and checkout flow.
- Do stores need testing?
- Yes. Cart, test payment, transactional emails and mobile view are minimum before launch.
- When does a store make sense?
- When you sell repeatedly online or want to reduce phone orders. Single bespoke services often need a contact form site instead.
- Does Aspika build stores?
- Yes. We design stores with integrations and test checkout paths. See our offer and get in touch.
Have a similar topic in your project?
Send a short description. We will suggest next steps.
Related articles
Aspika
Aspika is Łukasz Grzybowski's studio. Websites and web products with an engineering approach to quality.
About →